Live Online Vehicle Remarketing Technology

Seattle, WA – Auction Edge today announced the release of EDGE Simulcast, a live online vehicle remarketing technology.  EDGE Simulcast re-imagines the online simulcast experience for buyers, sellers, and independent auto auctions through innovative design, ease-of-use and reliability.

“The independent auction industry increasingly is relying on technology solutions to reach more customers and move more vehicles,” said David Weld.  “EDGE Simulcast is the intuitive, integrated product that allows auctions to effortlessly take their auctions online.”

EDGE Simulcast is the platform that auctions can count on to expand its sales from week to week.  Auction Edge’s product enables fast-paced bidding across all auction lanes simultaneously while providing immediate access to vehicle information, condition reports, photos and more.  Both the bidder and seller applications are user-friendly, robust and run reliably on industry standard web browsers.

“Auction Edge is committed to helping independent auto auctions grow their businesses,” said David Weld, CEO.  “EDGE Simulcast is a perfect example of technology that makes our customer’s jobs easier by providing a deeply integrated auction management and simulcast system with a single point of contact for support.”

While EDGE Simulcast continues to support multi-clerk interfaces, the new single-clerk interface allows an auction clerk to manage auctions with increased efficiency.  Navigating through a single screen of vehicle information allows for customized incremental bidding and easy selection between vehicles.  Once a vehicle has crossed the block, the clerk application instantly writes the sale data back to the EDGE ASI system.

“Edge Simulcast is a really slick product — for the auction and for the buyers and sellers.  It allows our auction to go down to one clerk on the block, which not only has operational efficiencies, it also simplifies communications on the block, thus reducing errors,” said Lynn Weaver, one of EDGE Simulcast’s beta customers.

Auction Edge is the unified technology platform and national marketplace of the independent auto auctions.  Auction Edge is committed to the development of technologies that help strengthen and grow the independent auto auction industry.

For information about Auction Edge or the EDGE Simulcast system visit or email


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