DAA Memphis Joins AuctionPipeline

Dealers Auto Auction of the South – Memphis is the 46th and latest auction to join AuctionPipeline. Located just five miles southwest of Memphis International Airport in Horn Lake, MS, DAA Memphis is the first of the company’s four locations to become AuctionPipeline members. Their other auctions are located in Murfreesboro, TN, Mobile, AL, and Huntsville, AL.

Memphis ran their inaugural AuctionPipeline sale on Thursday, September 29, at 9 AM Central. Glenda Gudiel, Manager of Customer Relations for AuctionPipeline, was on-site that week to train their staff and ensure their first sale proceeded as smoothly as possible. “The installation was a great success,” says Gudiel. “The staff was eager to learn and put their training into action, telling all their dealers about the new addition, building sales for the upcoming weeks and working with me on sale day to assist dealers with site registration and the new style of simulcast attendance.” Embracing AuctionPipeline was only part of their major list of accomplishments for the month of September. The auction also installed AuctionACCESS, the industry’s leading dealer registration database, and converted their simulcast platform to AWG.

Phillip Butler, General Manager for the Memphis location, shared his thoughts on the additions. “We’re very excited to partner with AuctionACCESS, AWG and AuctionPipeline. If the service we’ve received from these companies in the early stages of setup is an indication of what’s to come, we know that the growth of our business is imminent. Pipeline is definitely a platform that our dealers need and want. Glenda hosted a training session the night prior to our sale with many of our dealers and staff, communicating all the benefits AuctionPipeline has to offer and clearly showing that her presentation skills are superior. We at Dealers look forward to a very successful relationship.”

DAA Memphis already runs many AuctionPipeline Featured Consignors, further illustrating the benefit of the relationship. GE, Credit Acceptance Corp, and PHH are among the list of consignors that run regularly and successfully at DAA. On October 27, the auction will celebrate 10 years of business in the industry with an anniversary sale and special dealer giveaway. By the end of 2011, Dealers Auto Auction of the South will add all of their locations to AuctionPipeline. Be sure to check AuctionPipeline every Thursday for our newest auction’s sale inventory, or visit www.dealersauto.com for more information.

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